Why Every Business Needs a Digital Marketing Strategy
Look, I’m the person who is fixing the phones in a 10×10 shop of Delhi in Sector 18, sweating under a fan that barely works. Five years ago, I thought “digital marketing” was only for the big brands having fat wallet. Then my neighbour started posting an Ad or Post “₹99 screen fix” on Instagram. Next morning I notice that my regular uncle goes to him. That wonders me. So I take my old Redmi phone and opened YouTube, taught myself too.
If your shop isn’t shown on people’s phones so you’re running a hobby, not a business. A digital marketing is not a rocket science it is very simple. It’s helps to make sure people find you, trust you, and keep coming back to you. Let’s break down it easy way like we are on chatting over cutting chai.
What is Digital Marketing ?
It is just using your phone to tell the world:
“Hey, I am here and I sell this. Come fast and grab it.”
You do this by these
- Google – when someone searches “phone repair near me” you pop up
- Instagram/WhatsApp – Show your deals and send them
- Free Google page – Show your online nameplate
- Messages – Messaging old customers like this sir you got 50%off on new arrival. You want to buy it?”
That’s it. No fancy words are required in this and no extra efforts.
Now, I show you why every shop has to do this.
1. People Are Not Able To Find You In this Digital World
Tell me honestly when did you open a newspaper last time to find a tailor or anything for your use? Most of forgot when we open.
Ok just pull out your phone and type on Google “best biryani in Delhi”.
Is your name is there? If not so you are invisible in this world and people are not able to find you.
My friend Raju a cycle repair person:
Made a free Google Business page for his business. He added 5 blur photos and put his number.
Now 8-10 new customers go to his shop in every week straight from Google.
this Cost 0 to him
Make your free Google page – takes 10 mins → Google’s easy guide
Just add name, address, one selfie with your shop board and it just done.
Small things, big wins
- People do searches while walking
- You show up before the guy next lane
2. Customers Will Come to Your Door Themselves
Your shop board is seen by only 50 people a day.
One Instagram post? 500.
One Reel? 5,000.
One Aunty (sells pickles):
She Posted a Ad of Mango Each Morning
Today’s fresh mango pickle”
Currently, it ships to Hyderabad, Delhi, and Gurgaon.
out of her kitchen.
You can Also do this
Click a photo of your product Write about it quality and price Post it.
How pics sell stuff → Content Marketing Institute
You can find out which post attracted visitors by using Google Analytics, which is free. Continue doing that and you wil find that customers are coming to you themselves.
2-minute hacks
- Make your own site
- Add a “Call Now” button on it
- Share it in the local WhatsApp groups
3. Talk to Your Customers Like Friends
People do not like advertisements. They are looking for responses.
Messages from customers: “Do you have a size 42?”
After five minutes, you respond, “Yes, buddy! Keeping it prepared. Come by at 6 p.m.
The sale has ended and trust was established.
I respond to each and every Google review at my store.
“Cheap and good,” one uncle wrote.
“Thanks, uncle!” I said. Free cold drink the next time.
The following day, he brought five friends.
How to chat smart → Social Media Today
Send the following after each sale: “Thanks! Have fun. 10% off the following time.
It’s free. They return.
Little stuff that works
- Say “Hi Ravi, your order is ready!” using their name.
- “How was it?” ask. People enjoy sharing.
4. Don’t Let Other Shops Or Business To Steal Your Customers
Your rival posts offers and ads daily so he will steal your customer
There are two salons in my lane:
One post reads: “Today only, get a haircut for just 99!”
The other does not speak.
Can you guess which one is always full?
Check what others are doing → SEMrush free tips
Don’t copy other just do your best.
put a smile on your face and share your story.
Stay ahead
- Try reels,posts.
- If these are not working try some new ideas
5. Know What’s Working in Today World What People Like to See
₹20,000 TV ad. I have no idea who saw it.
Ad on Instagram: ₹500. 12 were purchased out of 47 clicks.
A teacher Ran two advertisements.
Advertisement 1: “Class 10 Maths ₹500/month” → 3 student
Advertisement 2: “Score 90+ – Free Demo” → 15 student
Ad 1 was stopped by her. saved money. had more children.
Learn to read numbers → Google Analytics (free)
Intellectual prowess is not a prerequisite.
Simply enquire, “What’s bringing money?”
Fix fast
- If there are no clicks change its phot
- If there is No sales then add “Only 5 left!” on it.
6. Spend Less And Earn More
30 seconds of ₹50,000 TV ads
WhatsApp message = ₹0 → 500 saw, 50 responded, and 20 purchased
My pickle aunty:
₹0 on ads. ₹50,000/month from Instagram.
Budget tips for small shops → Forbes
Start for free. When you earn add your paid ads on youtube, insta, google etc
My free toolkit
- Canva → For Editing of photos of your product or services
- WhatsApp Business → Set auto replies
- Google Photos → save your product pics
7. Now People Do Shopping Digitally
At 10 PM, your customer is scrolling.
Notice: “Fresh fish tomorrow at 7 AM.”
Communications. You deliver.
The sale is complete.
In actuality, eight out of ten people use their phones to search.
If your website is slow on mobile devices? They will not come back
How Indians use phones → Pew Research
Put your name, number, address of your shop on Google Maps. Half of the job done.
Be everywhere
- WhatsApp for orders
- Instagram for photos
- Google for searches
8. Turn your Lookers into Buyers
Don’t just show your product. Sell it to them it will rise your business.
“New trainers 999 – Tap to order” is what the shoe shop guy posts.
Fifty taps. 15 sales. Completed.
How to close sales online → HubSpot
Add “Call Now” or “Message to Order.” button to your post
Just one tap on that can increase your sale.
Remove the boring bits
- Auto-reply: “Thanks! Delivery by 6 PM.”
- Note: who’s ready to buy
9. Build Your Trust Digitally Before They Even Meet You
Share a 15-second video titled “How I make my chai with love.”
“This guy is real,” people believe.
My plumber friend:
Posted a clip of fixing a tap and he got 20 calls in just 1 day.
How to build trust → Search Engine Journal
“May I take a picture of your happy face?”
Share it (with consent). Pure gold.
Let customers sell for you
- Share their reviews regarding your product or services.
- Reply all your reviews is they are bad comment Sorry for that.
10. Survive Today In this Digital World And Thrive Tomorrow
Most of the shops that went online in2020 are open and others shut
Your future: People will search for a local tailor on Google.
Are you going to arrive?
Growth plan → Small Business Administration
Begin slowly. Every day, one post. One response at a time.
You’ll thank yourself in six months.
Future-proof your shop
- Learn one new thing monthly about the reels, story, ads, post.
- Save customer numbers and message on festivals.
Your Start-Today Plan (3 Steps)
- Today: Search your shop on Google. Not there?
→ Make free Google Business page – 10 mins - Tomorrow: Click one product photo. Write: “Today’s deal – DM to order.”
→ Post on WhatsApp + Instagram - Every day: Reply to every message within 1 hour.
→ Even a “Thank you” works
Do this for 30 days.
More calls, more walks, and more smiling faces, I promise.
Digital marketing isn’t just for developers.
It is intended for those who wish to grow, eat, and sleep worry-free.
Your customers are online.
Go say hello.